About Blissful Type
I started Blissful Type because “just journal and manifest it” wasn’t cutting it.
I wanted to build something that went deeper a place where women could learn, grow, and actually see change in their lives without turning self-care into a full-time job.
Blissful Type has become that space.
It’s a wellness and lifestyle brand creating mindset and self-care tools for founders and women who want more.
It’s for the kind of women who are balancing ambition with everyday chaos, who love growth but crave structure, and who want tools that meet them where they are - not where a self-help book thinks they should be.
Through guided journals, mindset prompt cards, and coaching programs, I help women move from reflection to action - because clarity means nothing if you don’t know what to do with it.
Why I Built This
When I started my personal development journey, I didn’t have a community cheering me on.
I was figuring it out alone - setting goals, failing, rebuilding, and learning what it means to live intentionally, not reactively.
That’s why Blissful Type exists: to give women the support I wish I had.
A space where mindset tools feel achievable.
A brand that believes personal growth doesn’t have to be polished - it just has to be possible.
The Mission
I’m on a mission to make personal development more accessible. To help women realise that circumstances don’t define them - choices do.
My coaching philosophy is simple: reflection is only powerful if it leads to action. Every product, program, and conversation that comes out of Blissful Type is built to turn intention into movement - small, consistent steps that actually change your life.
Mindset + self-care tools to help women bloom.
A Note From Our Founder
Hi, I’m Shauna Claire - founder, life coach, and the woman behind Blissful Type.
A few years ago, my life looked very different. After a head-on collision that forced me to slow down, I started questioning what I truly wanted. That moment of pause changed everything.
Blissful Type started as my way of rebuilding - and has since grown into a community helping thousands of women do the same.
Now, as a life coach deepening my coaching methodologies at Cambridge University, I’m focused on helping women and founders realise that intentional living isn’t about perfection - it’s about showing up with purpose, even when life’s messy.
If you’re ready to grow with clarity, build confidence, and live intentionally - welcome.
This space was made for you.
With love,
What’s Next
The future of Blissful Type is about growth - not just for the brand, but for every woman in this community.
In 2026, I’ll be launching the Blissful Type App - a digital home for guided journaling, mindset tools, and coaching support designed to help you build consistent habits and stay connected wherever you are.
There are also in-person events on the horizon - spaces built for honest conversations, practical growth, and real connection. Because self-development shouldn’t feel isolating; it should remind you that you’re not doing this alone.
Blissful Type has always been about turning reflection into action, and this next chapter is all about bringing that to life - online, in-person, and everywhere in between.
