Business Mindset Coaching
Join the 1:1 coaching waitlist
Looking for a coach? Pop your details below.
I’ll be in touch when a coaching space becomes available. From there, we can arrange a proper chat, talk through your questions and see whether we’re a good fit. Joining the waitlist doesn’t commit you to anything, it just opens the conversation.
95% of CEOs rely on a coach
or trusted advisers to help them think through important business decisions Stanford Graduate School of Business, 2025
So why do we expect ourselves to build a business and figure every decision out alone?
Because sometimes the thing getting in the way isn’t the business.
You can have the strategy, the ideas and a very long to-do list, and still find yourself second-guessing every decision. Maybe you’re overthinking what comes next or you know exactly what you want to do, but something keeps stopping you from doing it.
Business mindset coaching gives you somewhere to work through that.
Hi, I’m Shauna.
Before Blissful Type and coaching, I worked as a stylist for a creative agency, creating work for brands including ESPA, Myprotein and LOOKFANTASTIC.
Then a head-on collision forced me to ask myself some tough questions.
What did I actually want my life to look like? What was I building towards? And how much of what I was chasing was something I genuinely wanted?
Those questions eventually led me to hand in my notice, start Blissful Type, and step into roles as a Marketing Director and Creative Brand Executive for two different businesses.
Today, I’m a certified coach trained through Cambridge University , the founder of Blissful Type and the Editor of The Mindset Edit, a monthly editorial for ambitious women in business.
And as much as my experience shapes how I coach, so does everything I’ve had to work through myself.
I know what it’s like to have big ideas while simultaneously getting completely in your own way.
The overwhelm. The overthinking. The comparison. The pressure to make the right decision when you’re the person responsible for where the business goes next.
Because ultimately, the distance between where your business is now and where you want to take it is shaped by the decisions you make along the way.
And those decisions become a whole lot easier when you trust yourself enough to make them.
Join the 1:1 coaching waitlist
Looking for a coach? Pop your details below.
I’ll be in touch when a coaching space becomes available. From there, we can arrange a proper chat, talk through your questions and see whether we’re a good fit. Joining the waitlist doesn’t commit you to anything, it just opens the conversation.
How did you feel overall after working together?
“Working with Shauna has been such a valuable experience. She’s given me the space to properly reflect on things that I wouldn’t normally take the time to think about, and helped me uncover things about myself that I wasn’t even aware of.
She’s incredibly supportive and understanding, and it’s been really nice to have someone I can openly talk to about things that people around me might not always understand. As a founder herself, she also brings a really relatable perspective and genuinely understands what it’s like to be in our shoes. I’ve loved exploring new techniques and ways of thinking with her, and I always came away from our sessions with something new to reflect on.”
— Emily “I found Shauna’s coaching session invaluable. She is a great listener and knows how to guide the session in a way that made me feel comfortable and safe. After our conversation, I feel more confident in the value I bring, both career-wise and on a personal level. It’s easy to confide in someone who is so open-minded, kind, and eager to help and share. I’m very grateful for our conversation and the encouragement she gave me.”
— Oksana“I came away feeling so much clearer, more focused and genuinely excited about the direction of my business. I felt motivated, supported and much more confident in the next steps I need to take. The personalised advice and practical action points were invaluable, but what really stood out was feeling seen and understood. Hearing that my caring nature and passion for what I’m building came across so strongly gave me such a boost in confidence. I left the session not only with clear guidance on how to move my business forward, but with even more belief in what I’m creating.”
— KarenYou can change the strategy but if the pattern stays the same so does the outcome
Person-Centred Approach
Owning Your Decisions
Get Out of Your Own Way
Join the 1:1 coaching waitlist
Looking for a coach? Pop your details below.
I’ll be in touch when a coaching space becomes available. From there, we can arrange a proper chat, talk through your questions and see whether we’re a good fit. Joining the waitlist doesn’t commit you to anything, it just opens the conversation.
Got Questions? We’ve Got Answers
Anything that feels like it’s getting in the way of where you want to go. That could be confidence, overthinking, decision-making, feeling stuck, business direction or simply wanting space to think things through properly.
What can I bring to coaching?
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Not at all. Sometimes the whole point of coaching is figuring that out. You can come with a clear goal, a messy idea or just the feeling that something needs to change.
Do I need to know exactly what I want help with?
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I’ll send you an email with the next steps and a link to book an initial call. We’ll have a relaxed chat about where you’re at, what you’d like support with and whether we feel like the right fit to work together.
What happens after I fill out the form?
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How does 1:1 coaching work?
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I work with clients over a longer period rather than as a one-off quick fix. We’ll meet regularly, work through what’s coming up and focus on helping you make clearer decisions, build self-trust and actually move forward.